client questionnaire

let’s get to the soul of your business

Please fill out the form below to the best of your ability. Some of these questions may have familiar answers, while others you may have to dwell on. Either way, the questions are meant as a starting point! Feel free to leave bullet points if that’s easier. We can talk in more detail in person.

Your Name

First Name

Last Name

Company Name

Website

http://

Social media handles

What product or services do you offer?

What words or phrases would you use to describe your company?

Try to choose words that wouldn't apply to all companies. For example, everyone would say that their company focuses on the customer and that their products are high-quality, so that doesn't narrow it down. But what about terms like laid-back vs upscale? Playful, edgy, down-to-earth, glamorous, minimalist, vintage, cozy, cerebral, adventurous, irreverent - these types of descriptions are more helpful to set you apart!

Who is your target demographic?

Consider age range, gender, location, other interests - anything else your clients might have in common with each other. For example, "Women in their 20s-40s with a high annual income in the Denver metro area who are interested in wellness and spirituality" is much more precise than "People who like fashion"

Your company's origin story

How did your company begin? How did the idea for your company come to you? When did you first know this idea had to become a reality?

What makes this work personal?

What is the most personal part of this work for your? Which part brings you the most joy or satisfaction?

What is something your clients / customers may not know about your company?

Do you have a funny or unexpected story related to your business?

If you've seen videos that have inspired you, please link here

Does your company use a specific color palette for branding?

If you have any specific dream shots, please describe:

let’s get to the soul of your business

client questionnaire

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